Frequently Asked Questions

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No. Walmart and other retailers make all final merchandising decisions. What we do provide is a proven pathway to accelerate consideration, store-level execution, and sales visibility through our established retail relationships, field sales network, and distribution platform. Our goal is to maximize your opportunity for success, but no ethical retail partner can guarantee placement. 

The program performs best with impulse, giftable, seasonal, convenience-driven, and value-oriented products. Strong categories may include pet products, giftables, accessories, home goods, travel items, seasonal programs, novelty products, and other mass-market consumer products that benefit from high-traffic retail placement. 

Timelines vary based on product readiness, inventory availability, packaging, compliance requirements, and retailer interest. Some opportunities can move from evaluation to store placement within a few weeks, while larger programs may require several months of planning and execution. 

Yes. We regularly work with domestic brands, international manufacturers, and sourcing partners. Our team has extensive experience in global sourcing, logistics, compliance, and retail distribution, allowing us to help qualified international suppliers navigate the U.S. retail market. 

Requirements vary by product category and retailer. Products must typically meet all applicable safety, testing, labeling, packaging, insurance, and regulatory requirements before retail placement. During the qualification process, we will identify any category-specific compliance requirements. 

Not always. Exclusivity requirements depend on the specific opportunity, product category, retailer strategy, and level of investment required. If exclusivity is beneficial to the success of the program, it will be discussed and agreed upon in advance.